It Takes a Village… an experienced one.
Matri comes from mater — mother, origin, source, foundation.
Arc is the structure that holds and supports.
You can call us Matri for short. ;)
Mother knows best.
We bring 20+ years of cross-functional executive-led experience across omni-channel and multiple marketing disciplines with modern execution and the judgment that can only come from independently doing the work.
MatriArc exists to bring clarity and direction to brands navigating scale but without the cost of additional headcount. We bring right-sized fractional staff to meet you at your unique stage of growth.
LEADING THE MATRIARCHY
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LEADING THE MATRIARCHY ⋆
ina subramanian
Founder + Principal
Business Growth & Strategy
Ina Subramanian is a CMO and marketing growth executive with 20+ years of experience building consumer brands across beauty, wellness, personal care, lifestyle and CPG.
Her expertise spans brand strategy, omnichannel growth and commerce across DTC, retail, Amazon and emerging channels.
Before founding MatriArc, Ina held C-level leadership roles inside high-growth, founder-led and PE-backed brands. Today, she works alongside founders and leadership teams, bringing that operational experience to brand building, go-to-market strategy and growth through scale.
Brands Led
Fur ⭑ Soleil Toujours ⭑ Summer Camp ⭑ Codex Beauty
Global Retail & Channel Experience
Sephora ⭑ Ulta Beauty ⭑ Walmart ⭑ Target ⭑ CVS ⭑ Bluemercury ⭑Nordstrom ⭑ Saks ⭑ Amazon ⭑ TikTok Shop
Grace Wells
Senior Partner
Brand & Creative Director
Grace Wells is an Art Director (photo/video) informed by a social-first perspective, paid media expertise, and brand strategy experience. A graduate of the School of the Art Institute of Chicago (SAIC), Grace built a career in brand marketing & creative services for well known CPG startups before transitioning to freelance work, primarily in the fashion & music industries.
Recent Clients
Hudson Westbrook ⭑ Warner Records ⭑ Rivian ⭑ Poncho ⭑ Huckberry ⭑ Instagram ⭑ WNBA
